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Hidden Maverick®

APM [Day] Moisturiser | Hidden Maverick®

APM [Day] Moisturiser | Hidden Maverick®

Lightweight, multi-benefit, fast-absorbing moisturiser formulated with botanical oils, floral waters, hyaluronic acid and niacinamide. Designed to support hydration, moisturise and leave skin feeling soft and protected. Fresh notes of petitgrain balanced with a hint of jasmin.

ONE STEP. ROUTINE SIMPLIFICATION.

EVERYTHING YOUR SKIN NEEDS IN ONE JAR

Designed for normal, dry, oily and combination skin.

50 ML - 1.7 FL.OZ

£68.00 GBP
£68.00 GBP
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Manufactured in the United Kingdom. Carefully produced to exacting standards and fulfilled from the UK.

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Full Ingredient list

Lippia Citriodora Water, Tilia Vulgaris Flower Water, Aqua, Cetearyl Alcohol, Simmondsia Chinensis Seed Oil, Rosa Rubiginosa Seed Oil, Niacinamide, Opuntia Ficus-Indica Seed Oil, Glycerin, Tocopherol, Argania Spinosa Kernel Oil, Squalane, Cetearyl Glucoside, Benzyl Alcohol, Helianthus Annuus Seed Oil, Daucus Carota Sativa Seed Oil, Sodium Hyaluronate, Citrus Aurantium Amara Leaf/Twig Oil, Parfum, Salicylic Acid, Sorbic Acid, Cucumis Sativus Fruit Extract, Citric Acid, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol, Limonene, Citral.

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Why simpler skincare matters

THE MORNING BLEND

SHOP DAY

  • The All Purpose Moisturiser was not created as another step in an elaborate routine, but as the one you will reach for every day.

    Save time and money with one step.

  • A CONSIDERED FORMULATION AND QUALITY INGREDIENTS

    Each 50ml jar brings together carefully selected floral waters, plant oils and proven skincare ingredients. Each is selected for a specific function - working together to deliver a spectrum of vitamins, antioxidants, and essential fatty acids. It delivers lasting moisture while remaining lightweight, comfortable and easy to layer.

    Fresh, green scent of petitgrain, balanced by the understated warmth of jasmine.

  • By bringing hydration, nourishing oils and a floral waters into one jar, it reduces the need to buy multiple serums, toners and primers.

    Wear it alone, or use it beneath makeup. Apply one layer when your skin needs less and build it when it needs more.

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SHOP DAY

KEY INGREDIENTS

  • Carrot Seed — Infused oil rich in beta-carotene and antioxidants. Acts as a natural color and glow enhancer

  • Jojoba — Rich in vitamins A, D, E, and essential fatty acids, it nourishes deeply.  Jojoba mimics the skin’s natural oils to put back in what age takes away. 

  • Rosehip — Naturally high in vitamins A & E, this oil has traditionally been used to improve the appearance of scars, stretchmarks and wrinkles.

  • Argan — Abundant in fatty acids helping to maintain moisture. 

  • Cactus Fruit — Rich in vitamins E & K, essential fatty acids and antioxidants, it helps restore moisture and elasticity to skin, and is often used in anti-ageing products.Vitamin K is also believed to help with dark spots and under-eye circles.

FLORAL WATERS

  • Linden Blossom — Calming • Softening • Comforting 

  • Lemon Verbena — Balancing • Revitalising • Toning • Fresh

Together, these botanical waters help support the skin’s natural equilibrium and hydration.

Hyaluronic acid and cucumber extract help hydrate and soothe the delicate eye area, working effectively to calm sensitive or stressed skin

SHOP DAY

HOW TO APPLY

1. After cleansing, gently pat your skin dry. Apply an almond-sized amount to the face and neck, massaging in gentle upward and outward strokes. Alternatively, press the moisturiser into the skin until fully absorbed.

2. Wear alone, pair with our All Purpose Face Oil, or use as a lightweight primer beneath makeup. Apply additional layers as needed, adapting your routine to the climate, the season and how your skin feels.

For more on making skincare automatic, read how to build a considered morning routine.