Hidden Maverick Privacy Policy
Introduction
Welcome to Hidden Maverick’s Privacy Policy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, purchase products, or interact with us in any other way.
Please read this Privacy Policy carefully, along with our Cookie Policy, to understand how and why we process your personal data. This Privacy Policy applies whenever you interact with Hidden Maverick, including creating an account, making a purchase, participating in surveys, contests, or marketing promotions, or using our website or mobile applications.
Who We Are
Controller
Hidden Maverick Ltd, a company registered in England and Wales (Company Number: 16160997) with registered office at 1 Old Esher Close, Hersham, Walton on Thames, Surrey, KT12 4LD, is the data controller responsible for your personal data (referred to as “Hidden Maverick”, “we”, “us”, or “our”).
How to Contact Us
- Email: privacy@hiddenmaverick.com
- Postal Address: 1 Old Esher Close, Hersham, Walton on Thames, Surrey, KT12 4LD
Personal Data We Collect
We may collect the following categories of personal data:
- Identification Data: Name, address, email, phone number, date of birth.
- Account Data: Usernames, passwords, and account preferences.
- Transaction Data: Payment information, order history, delivery addresses, returns.
- Customer Service Data: Queries, surveys, comments, and reviews.
- Marketing Data: Preferences for receiving marketing communications.
- Technical Data: IP address, browser type, device information, operating system, login and usage data.
- Social Data: Information from social media accounts if you connect them with our services.
- Public Data: Data from publicly available sources (e.g., social media posts).
- Device & Log Data: Device identifiers, advertising IDs, activity on our website, visited pages, time and duration of visits.
We do not knowingly collect personal data from children under the age of 18.
How We Use Your Data
|
Purpose |
How We Use Your Data |
Legal Basis |
|
Providing products and services |
To process and deliver your orders, including using your address and payment information |
Performance of a contract |
|
Managing your account |
Creating, registering, and managing your account, password verification, tracking orders, wishlists, and reminders |
Performance of a contract |
|
Customer communication |
Responding to queries, complaints, and service requests |
Performance of a contract / Legitimate interests |
|
Marketing |
Sending promotional offers, newsletters, and notifications (email, SMS, push notifications) |
Consent / Legitimate interests |
|
Analytics & improving services |
Understanding website usage, customer preferences, and improving products and services |
Legitimate interests |
|
Fraud prevention & security |
Detecting, preventing, and addressing fraud or other security risks |
Legitimate interests / Legal obligation |
|
Store location services |
Providing store addresses and options like in-store collection |
Consent |
|
Research & surveys |
Analysing trends, surveys, or statistics to improve products and services |
Legitimate interests |
|
AI & automated services |
Personalised recommendations, chatbots, fraud detection, and user experience enhancements |
Legitimate interests / Consent if applicable |
Special Category Data
We will only process sensitive data (e.g., health information) with your explicit consent or when necessary for legal claims or safety reasons.
Automated Decision-Making & AI
We use AI tools to enhance customer experience and service delivery. No automated decisions are made without human review where they produce legal or significant effects.
Sharing Your Personal Data
We may share your data with:
- Service providers (payment processors, IT, web hosting, delivery, marketing, analytics).
- Entities within our group or partners providing services on our behalf.
- Legal authorities if required by law.
- Third parties in connection with a sale or restructuring of the company.
All third parties must comply with data protection laws and follow our instructions.
Personal Data Transfers
If personal data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place to maintain an equivalent level of protection.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting obligations. Retention periods vary based on data type and purpose.
Your Rights
You have the following rights under UK GDPR:
- Access and correction of personal data
- Erasure (“right to be forgotten”)
- Restriction of processing
- Objection to processing (including marketing)
- Data portability
- Right to withdraw consent
- Right to human intervention for automated decision-making
Requests can be submitted via privacy@hiddenmaverick.com, including sufficient information to verify your identity and specify the request. We aim to respond within one month.
Minors
Our services are not directed at individuals under 18. We do not knowingly collect data from minors. Parental consent is required for anyone under 18.
Security
We implement technical and organisational measures to protect personal data from unauthorised access, disclosure, loss, or destruction. Access is limited to employees, contractors, and third parties who require it to perform their duties and are bound by confidentiality.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on our website with the updated date.
Complaints
If you have concerns about our use of your personal data, contact contact@hiddenmaverick.com. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.