OUR INGREDIENT PHILOSOPHY

Two products. One system.

THE FORMULATIONS

  • DAY

    Daily Defence

    Lightweight, fast-absorbing formulation designed to support hydration, barrier function, and environmental protection throughout the day.

  • EVENING

    Repair + Recovery

    More concentrated formulation designed to support overnight regeneration, moisture restoration, and long-term skin health.

Each Formulation Is

— Multi-functional

— Undiluted

— Designed for standalone use

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FUNCTIONAL SYNERGY

  • Barrier Function 

    Jojoba, squalane, argan reduce moisture loss and reinforce lipid barrier.

  • Lipid Matrix Support

    Biomimetic oils restore structural integrity of the skin.

  • Cellular Renewal

    Rosehip, carrot oil support regeneration and collagen activity.

  • Oxidative Protection

    Vitamin E, cactus oil neutralise free radicals.

  • Lymphatic Activity

    Petitgrain supports drainage and clarity.

  • Sebum Regulation

    Jojoba and niacinamide maintain balance.

OUR INGREDIENT SYSTEM

Undiluted. Functional. Intentional.

Hidden Maverick formulations are built on a lipid-dominant structure, reducing water content and increasing active concentration.

  • Traditional Skincare

    60–80% water content

    Diluted actives

    Multi-step dependency

  • Hidden Maverick

    Concentrated oils + actives

    Functional botanical water phase

    One-step delivery

Most skincare is diluted to scale.

Ours is concentrated to perform.

No excess water. No filler ingredients.

Only what the skin recognises, absorbs, and uses.

Multi-functional components replacing multiple product steps

Each ingredient is selected for function, not narrative.

Fewer inputs, higher function, visible results.

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